How Product Configurators Help Bring Your Customer Closer to Conversion

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to stay ahead of the competition and increase their conversion rates. One tool that has gained immense popularity is the configurator. This interactive software solution allows customers to personalise and customise products according to their unique preferences and needs. 

As a result, businesses can provide bespoke experiences and solutions that grow customer engagement and create long lasting relationships between them and their customers.

In this blog, we will run you through five compelling reasons businesses are increasingly implementing product configurators to revolutionise their sales processes. 

Boost Awareness & Engagement

The more options you give to your customers, the more time they will spend with your product and on your website, helping to build a level of familiarity and heightening their understanding of your brand and its values.

An engaging product configurator can also work wonders as a promotional tool; the more creativity you can inspire with your options, the more people will want to experience it for themselves, even if they’re not ready to make a purchase just yet. 

This is often seen with car configurators, where configurators offer an early glimpse into colours, trims and optional extras to would-be owners and enthusiasts. 

Put the Solution Right Into Their Hands

Working with IJO Power, Buzz Interactive have created a product configurator that customers can use to help them find exactly what they need for their solar panel requirements just from an initial visit to the website. 

For IJO Power this added functionality to the site allows users to self-serve, which greatly reduces the amount of time it takes to get to the quote stage. Not only is this handy for site users, but it also frees up valuable time for IJO Power themselves, both because it means that when an enquiry comes through it comes with much of the information already provided, but also helps filter out unwanted enquiries and improves the quality of leads generated. 

In addition to helping users find the right products to match their specifications, the configurator also shows how much money they will save by installing solar panels, giving them even more reason to proceed with their purchase.

Find out more about our work with IJO Power on building a product configurator that helps both the business and their customers. 

Nothing makes a customer more likely to make a purchase than an assurance that they have exactly the right product for their needs, which is especially true for more technical products where most users may need guidance to help ensure they find compatible parts. . 

The Right Solution The First Time

For projects where specific sizing or a certain specification is required, a configurator can remove the chance of a customer buying something that isn’t fit for purpose. 

This is invaluable for businesses that sell a product or service that doesn’t have a one-size-fits-all solution and instead needs to provide something uniquely-crafted for the customer. 

The advantages of this for a customer are the added confidence that when they place the order, it’s far more likely to meet their requirements, and for products that traditionally take a lot of back-and-forth between the initial brief and final delivery, a lot of their questions (including cost) can be answered there and then. 

From the business’s perspective, refining the process from initial enquiry all the way through to having a clear build spec is invaluable, saving time and resource by having the stages together in one neat package.  

Data-Driven Insights for Continuous Improvement

A product configurator is not only beneficial for customers but also invaluable for businesses to better understand exactly what would-be buyers would like from their products, while helping to eliminate any pain points in the buying process. With this data, new product variations can be created, or marketing campaigns planned around popular configurations requested by customers. 

This approach means that market research can be carried out, helping to evolve your existing products, or providing meaningful insights into future projects. 


In conclusion, a product configurator is a powerful tool that can significantly impact your conversion rates, streamline the purchase/leadgen process and . By offering personalised experiences, simplifying the decision-making process, enhancing customer satisfaction, reducing returns, and providing valuable data insights, a configurator pushes customers closer to conversion. 

Embracing this technology not only improves short-term results but also lays the foundation for long-term success in the ever-evolving digital marketplace.

If you are interested in having a configurator for your website, get in touch with Buzz Interactive and we will work with you to create something that perfectly encapsulates your products’ wide range of options.


Creating Bott’s SmartVan Configurator

iJo Power – Solar Panel & Battery Storage Configurator