App Development
Our industry experience and know-how has meant that Buzz Interactive is trusted go-to mobile app development agency for some of the UK’s best-loved brands.
Not every business needs a mobile app – but, in the digital age, it definitely helps to have one.
Whether you’re trying to build relationships for customer retention, make the online order process smoother than ever before, or provide an easy-to-use dashboard for data uploads, we’ve got you.
MOBILE APPS THAT DELIVER
Mobile apps are software applications developed specifically for small digital devices, like phones and tablets. They offer a different experience to web browsing or desktop software because they’re tailored for ease of use whilst on the go.. Later, we’ll outline some of the different types - but why are they so important?
Today, apps play a vital role in how we interact with the world because mobile phones are ubiquitous. From health and fitness, to finance, energy management, shopping, love and entertainment, mobile apps are an increasingly-central part of everyday life.
DRIVING ENGAGEMENT
A good app is more than just a pocket-sized version of your website; yes, it’s your brand and values, neatly shrunk to an easy-to-use format your customers carry wherever they go, but it’s also a tool to collaborate, inform and engage.
Now, more than ever, it’s about driving engagement, delivering conversions and showcasing the best of your business, while reaching your customers at the touch of a few buttons.
MEETING CUSTOMER NEEDS
You know your business and your customers better than anybody else does; you know what they need and what makes them happy. Crafting a bespoke app lets you meet those needs without compromise.
Whether you want push notifications or gamification for engagement, location awareness or a feature that literally hasn’t been invented yet, the opportunities are almost unlimited when it comes to bespoke app development.
The best part? You walk with your customers every step of the way, and they feel they’re helping your brand build an app they love.
BENEFITS OF BUILDING A BESPOKE MOBILE APP
Here are some key benefits a tailored app could deliver for your business:
BETTER CUSTOMER ENGAGEMENT
Mobile apps are an ideal way to provide a direct channel for communication with customers, with features like push notifications and in-app messaging to help keep your customers connected.
And, for some businesses, it really is about building that customer support base, where users can access resources and chats instantly, with targeted content and offers matched to their personal preferences.
Apps are also a great way to introduce features like reward schemes into the buyer’s journey, helping them feel more connected to the product or service they’re interacting with. The result is better customer engagement, that keeps users tapping back in for more.
INCREASED BRAND VISIBILITY
A mobile app ensures your brand is visible to customers throughout the day. Even when not actively used, your logo on a user’s screen serves as a constant reminder that you exist (so, don't forget your app’s icon is pretty important too!).
With this constant visual reminder of your business, a mobile app which showcases your brand and its values in an authentic way can be a real hook in building a stronger connection - particularly when enhanced with a customised and memorable experience.
STAY AHEAD OF THE GAME
With people spending increasing amounts of time on their mobile devices, it pays to stay ahead of the game. With a dedicated mobile app, you can not only be one step ahead of your competitors, but also have the advantage of extended insights into app usage, customer behaviour and direct access to your customers, any time.
So, with this extended understanding of your customers' behaviour, you can build insights into your wider marketing or business strategy, helping to inform how you move forward – and knowing what to leave behind.
STREAMLINED PROCESSES
Depending on how you plan to use your mobile app, it might be that it cuts out a lot of the clutter when it comes to inputting and processing information, digging through orders or downloading data. The phone in your employee’s pocket really is a digital Swiss Army knife; a tool capable of assisting every task they perform.
An app can assign tasks, track progress, scan orders, record notes, photograph evidence, check stock, predict arrival time, coach trainees, perform calculations, prevent mistakes, measure everything, visualise anything… you get the idea. If you’ve identified a pain-point or inefficiency in the day-to-day management of your business, there's a high chance Buzz can build an app to help.
App Development FAQs
Do you build apps for both iOS and Android, or do we need to choose one platform?
Buzz Interactive builds apps for both iOS and Android platforms. Depending on your requirements and budget, you can launch on both platforms simultaneously using cross-platform development approaches, or prioritise one platform initially and expand later.
What are the main business benefits of having a custom mobile app?
Custom apps enhance customer engagement through push notifications, in-app messaging, and loyalty features. They increase brand visibility with a constant presence on users' devices, provide competitive advantage through user behaviour analytics, and streamline internal operations by handling task assignment, data tracking, and process automation.
How do push notifications and in-app messaging work to engage users?
Push notifications are messages sent directly to a user's device even when the app isn't open, perfect for time-sensitive updates or reminders. In-app messaging appears while users are actively using the app, ideal for guided experiences or contextual offers. Both can be personalised based on user behaviour and preferences.
Can our app integrate with our existing website and backend systems?
Yes. Apps can be built to communicate with your existing website, databases, CRM systems, and other backend infrastructure through APIs. This ensures data consistency across platforms and allows users to have a seamless experience whether they're on mobile or web.
What is the process for building a mobile app from concept to launch?
The process begins with a Discovery Phase where requirements are defined and wireframes created. Development follows agile methodology with regular sprints and client feedback loops. The app undergoes thorough testing before submission to the App Store and Google Play. Post-launch, ongoing support ensures the app remains current with operating system updates.
How do you handle app updates and compatibility with new operating system versions?
Apps require ongoing maintenance to stay compatible with iOS and Android updates. Buzz provides after-care support that includes monitoring for compatibility issues and releasing updates as needed. This ensures your app continues to function properly when Apple or Google release new operating system versions.
Can you build apps for internal business use rather than customer-facing purposes?
Absolutely. Many apps are built for internal use, handling employee task management, field data collection, stock checks, and process workflows. Internal apps can significantly improve operational efficiency by giving staff mobile access to the tools and information they need.
What happens if we want to add new features to our app after launch?
Apps can be evolved and expanded post-launch. New features can be planned and developed in phases, allowing you to respond to user feedback and changing business needs. The agile development approach means additional functionality can be scoped, prioritised, and built iteratively.
BOOK YOUR DISCOVERY SESSION TODAY
Find out how your business can take advantage of a mobile app.
Case Study
Barclays
Managing two separate apps takes a lot of time, building and maintenance – just ask the project team at Barclays. After struggling to provide the seamless experience for users they always wanted, they realised they needed to step things up with cross-platform innovation. What did they do next? Contacted the team right here at Buzz.
