CONFIGURATORS

A product configurator can be a game-changer, especially if your competitors are reluctant to invest. By standing apart and making your products more digitally accessible, a tool like this could be the difference between sale or no sale, giving you a unique selling point that others might not have.

When customers can visualise and configure products to their exact specifications, they’re more likely to complete the purchase. It’s all about taking away the element of uncertainty, helping customers visualise the end product, increasing their confidence in buying and forming an early attachment. Plus, it means mistakes are less likely in the production process.

While we love some human interaction, it’s not possible to be contactable at every minute of the day. With a product configurator, potential clients can get a quote 24 hours a day, 365 days a year, with no need to pick up the phone. That means no missed sales, or customers waiting on responses. And, when customers do call, they’re already informed about the product and you can get straight down to specifics. The result? Slashed admin time and boosted sales, thanks to an easy buying process.

Perhaps most importantly for your team, simplifying the sales process can mean more time spent where it’s needed most. Re-allocate time usually dedicated to those initial calls and traditional design processes into other areas of the business, from improved customer service down the line to product development. With increased sales, they’ll have more to get their teeth stuck into, anyway.