CONFIGURATORS

A product configurator can be a game-changer, especially if your competitors are reluctant to invest. By standing apart and making your products more digitally accessible, a tool like this could be the difference between sale or no sale, giving you a unique selling point that others might not have.

When customers can visualise and configure products to their exact specifications, they’re more likely to complete the purchase. It’s all about taking away the element of uncertainty, helping customers visualise the end product, increasing their confidence in buying and forming an early attachment. Plus, it means mistakes are less likely in the production process.

While we love some human interaction, it’s not possible to be contactable at every minute of the day. With a product configurator, potential clients can get a quote 24 hours a day, 365 days a year, with no need to pick up the phone. That means no missed sales, or customers waiting on responses. And, when customers do call, they’re already informed about the product and you can get straight down to specifics. The result? Slashed admin time and boosted sales, thanks to an easy buying process.

Perhaps most importantly for your team, simplifying the sales process can mean more time spent where it’s needed most. Re-allocate time usually dedicated to those initial calls and traditional design processes into other areas of the business, from improved customer service down the line to product development. With increased sales, they’ll have more to get their teeth stuck into, anyway.

A product configurator is an interactive online tool that lets customers design and visualise custom products before purchasing. It benefits your sales process by enabling 24/7 quote generation without human intervention, reducing uncertainty that leads to abandoned purchases, and minimising production errors through accurate pre-visualisation of customer specifications.

3D visualisation renders your products in real-time as customers make configuration choices. When a user selects different options (colours, materials, sizes, or components), the 3D model updates instantly to show exactly what their customised product will look like. This removes guesswork and builds purchase confidence.

Yes. Configurators automate the quote generation and specification capture process that traditionally requires sales staff involvement. Customers can explore options, configure products, and receive accurate pricing outside of business hours. This frees your team to focus on complex enquiries and relationship building rather than routine quote requests.

Configurators work well for any product with customisable options, including vehicles, furniture, machinery, building products, and architectural visualisation. If your customers currently need guidance to navigate options and variations, a configurator can systematise that process. The Bott vehicle customisation project is an example of configurator deployment for complex product ranges.

Configurators can be built to push completed configurations directly into your e-commerce checkout, CRM system, order management platform, SAP, or PIM systems. This creates a seamless journey from configuration to purchase and ensures customer specifications are captured accurately for production. We can also extend Shopify stores with configurator-style functionality, enabling complex product customisation within your existing e-commerce platform.

Yes. Configurators are built with responsive design principles, meaning they adapt to work on desktops, tablets, and mobile phones. The 3D rendering and interactive elements are optimised to perform well across device types, ensuring customers have a good experience regardless of how they access your site.

Quote accuracy depends on the pricing logic built into the configurator. Prices can be calculated based on component selections, material choices, quantities, and any other variables relevant to your products. The configurator ensures consistent pricing and eliminates human calculation errors.