Website Discovery Workshops That Give You Clarity Before You Build

A website discovery workshop is a structured, collaborative process that defines three critical foundations before any design or development begins: who your website is for (target audience), what it must achieve (goals and success metrics), and how it should look and feel (design direction). You need one because websites built without this clarity frequently suffer from scope creep, costly revisions, and poor results. Discovery ensures your investment is guided by strategy rather than guesswork, reducing risk and producing a website that genuinely serves your business objectives.

The Website Discovery Workshop is priced from £950+vat and includes:

• Two facilitated sessions — a 1-2 hour discovery session to understand your business and audience, followed by a 1-hour delivery session to present and refine the findings.
• Audience Profile document — defining your primary and secondary audiences, their goals, pain points, and decision factors.
• Goals & Success Metrics document — outlining business objectives, primary website goals, calls to action, and how success will be measured.
• Design Direction document — covering brand positioning, tone of voice, visual direction, reference examples, and any constraints.
• Indicative Project Cost — a realistic budget range for the website build based on discovery findings.

The entire process is completed within 1–2 weeks and requires approximately 2-3 hours of your time.

Yes, and here's why. Knowing what you want your website to look like is different from knowing what it needs to achieve. Discovery validates your assumptions and surfaces gaps before they become expensive problems during development. It defines who your audience is, what actions they should take, and how success will be measured. If your instincts are right, the process is quick and you gain documented confirmation. If there are blind spots in audience understanding, content priorities, or business goals - discovery finds them before they cost you time and money in redesigns and rework.

The full process takes 1-2 weeks from start to finish. Your direct involvement is approximately 2-3 hours total, split across two sessions.

After delivery, you have full ownership of all documents produced: the audience profile, goals and success metrics, design direction, and indicative project cost. You can then:

• Proceed with us to design and build your website, using the discovery output as the project brief.
• Take the documents elsewhere - the deliverables are designed to brief any agency or freelancer, so you're never locked in.
• Pause and revisit later - the strategic foundation remains valid and gives you clarity whenever you're ready to move forward.

The indicative project cost included in the workshop output gives you a realistic budget range so you can plan your next steps with confidence.

Absolutely. The deliverables from the Website Discovery Workshop are yours to keep and use however you choose. The audience profile, goals and success metrics, design direction documents are designed as a comprehensive brief that any competent agency or freelancer can work from. There is no lock-in. The value of the workshop is the clarity and strategic thinking it provides - that value exists independently of who builds your website.

You're ready for a Website Discovery Workshop if any of the following apply:

• You know you need a new website but aren't sure where to start
• You're unsure who your website's primary audience should be or what it needs to achieve
• You've had previous website projects that didn't deliver the results you expected
• You want clarity and confidence before committing to a larger website investment
• You're comparing agencies and want a low-risk way to evaluate how a team thinks and works

The workshop is specifically designed as a low-commitment entry point - an easy first step that gives you documented clarity and strategic direction, whether you ultimately build with us or not.