Reef Water Solutions - Website
MOVING FORWARDS
We’ve been working with Reef Water Solutions for more than a decade – and, today, we’re still helping them keep up with the other top players in the industry.
This time? With a new marketing manager on board, the Reef team recognised they needed a brand new website to showcase their reputation as market leaders in the area of compliance.
INFORMATION OVERLOAD
Reef’s former website which we created for them a few years ago was looking it’s age (visually and technically) and this new web project timed perfectly with the development of our new block-based system, built on Orchard Core – a system focused on simplifying the process for the user, while maintaining brand integrity (you can read all about it, here).
And that was one of the biggest issues for Reef. Once both teams sat around the table and hashed out the key problems with the current site (with a slice of cake on hand), we realised that, thanks to an information overload, they were almost giving away too much to the user and switching them off at the first hurdle.
With so many service options (from compliance and testing to training and consultancy), a complicated site-map made the website hard to navigate. It was also easy to get lost in copy-heavy pages that weren’t necessarily positively impacting a user’s decision to proceed.
BRAND SIMPLICITY
By using Orchard Core, our plan was to create a new website that simplified the look and feel of the user experience, and got people to where they needed to be at a quicker pace.
As a rule, we knew users would already be aware they needed compliance support –what they wanted was a partner who could provide that. It was about cutting out the waffle and getting straight to point.
By simplifying the sitemap, turning services into easy-to-access homepage tiles, and creating modules that allowed the team to share updated information (without impacting on brand style), users can now access everything they need without getting lost.
MORE THAN A BUSINESS
This web overhaul also gave Reef the chance to put people back into the heart of the business. They commissioned a photoshoot with their staff on the ground, eradicating the need for any stock photography, while providing the perfect opportunity to remind users that working with Reef would deliver a personalised service that delivers, every time.
Plus, the new site allowed us to showcase the ORAC compliance system, a separate compliance portal (part of a suite of digital solutions our team has built for Reef over the years), to help it stand out in its own special way.
And the final result? A website that not only helps Reef discern itself from the corporate crowd, but offers easy editing flexibility with consistent design – and a great user experience.
I’ve used Wordpress previously and find it clunky, and this (CMS) is so much better. Buzz have been brilliant at holding our hand from start to finish with our new website. Their conscientious, lovely team made a daunting process feel seamless and enjoyable. We’re very happy with the website and its’ simple usability, we will be recommending Buzz to anyone in need of a website re-vamp!
Evie Frith
Marketing Manager
Reef Water Solutions
