Engaging and retaining existing customers is a priority for many businesses, with some businesses expecting to see churn rates of up to 25% every year. That’s why some brands choose to create apps, which offer plenty of opportunities to nurture and engage their existing client list.
Are you in need of an app to improve your customer satisfaction? Get in touch to discuss further how we can develop an app to meet your needs.
There are many methods a business could introduce to improve its customer retention. It may be a website or a newsletter with amazing offers and a great user experience, however, there is another approach for reaching your customers.
Apps have an array of factors that make them more effective than other alternatives, even when displaying the same content. We have put together a list of points that elaborate on why an app can improve customer retention.
We now know why the use of an app will improve customer retention and communication. But how can we take these points and put them into practice? It is vital that your app is streamlined and efficient, having an outdated, hard-to-manage app is not going to produce the same results.
Our Barclays Premier Rewards project was a great example of how developing an app that works seamlessly across two operating systems will create an experience that is steady and reliable.
The Barclays Premier Rewards app is used as a one-stop shop to share information with customers and gain perks such as free coffee. Before coming to Buzz, Barclays had separate iOS and Android apps. This had a negative impact on their consistency and day-to-day maintenance.
Through their discovery phase with Buzz, we recognised the changes that needed to be made. The result was the creation of a cross-platform app with a fully native user interface that allows automated testing covering iOS and Android with fewer issues and only one app to maintain. Maximising the potential of their app, creating a better user experience, which has since translated into higher customer retention.
As seen from this case study, the quality of an app will reflect customer engagement and response. An app that is successful in improving customer retention and satisfaction should contain necessary information, integrated into an app with great user experience.
Whether you are in need of improving your current app or developing a new app for your customers, our team at Buzz have extensive know-how in building cross-platform apps that are effective.
We start with our discovery phase, which gives us an opportunity to learn your needs whilst you gain an understanding of our methods and critical thinking. Between us, we can begin to build a shared picture of the project. Each project is different and requires a different focus. Ensuring a joint understanding of the success you want your project to achieve is vital to its ongoing development. Start your discovery phase and book a consultation.
Once your project is underway, we make a conscious effort to ensure you are always kept up to date. Working with you along the way to confirm we are hitting all of your requirements for your app.
Start your app development with Buzz Interactive and book a consultation.